Pinzi Mark - Defined Quality of Zhejiang Made

Brand Identity

The character "Pin" is derived from the ancient calligrapher Wang Xizhi's "Orchid Pavilion Preface" font, which reflects the core of the "Pinzi Mark" brand to be refined and open-hearted. It represents the connotation characteristics of Zhejiang quality manufacturing, Zhejiang creation, artisan culture and Zhejiang business spirit. The external box and the text are combined into a seal, representing the commitment of the "Pinzi Mark" brand to the market and society.

Brand Connotation

The brand represents a public brand with a high-quality and advanced image in the fields of manufacturing, service, agriculture, construction engineering, ecology and other fields, and contains three core values:

Quality first: "Pinzi Mark" enterprises must take high-quality development as the core element of organizational development, establish and effectively operate an advanced quality management system based on the concept of the whole life cycle, and improve the level of customer satisfaction and the added value of products (services, projects, etc.).

Innovation-driven: "Pinzi Mark" enterprises need to master the independent intellectual property rights of core technologies, have the ability to research and develop innovative products and services, and use new technologies such as the Internet, big data, and cloud computing to promote enterprise innovation.

Fulfillment of responsibilities and trustworthiness: "Pinzi Mark" enterprises must have the technical leadership ability of related industries to effectively drive the coordinated development of the industrial chain, and at the same time, they need to be people-oriented, honest and trustworthy, and fulfill social responsibilities such as safety, environment and occupational health.

About the Brand Agency

Founded in 2016, Zhejiang Brand Building Federation is a third-party social organization jointly initiated and established by a group of industry-leading enterprises, colleges and universities, scientific research institutes, testing and certification institutions in our province, and is an important platform for the brand construction of "Pinzi Mark" in our province. Specifically carry out "Made in Zhejiang" quality theory research, standard formulation and publicity, product certification and supervision, brand cultivation and protection, publicity and promotion, etc., and continuously improve the market awareness and reputation of the "Made in Zhejiang" brand. According to the requirements of the provincial government for the brand construction of "Pinzi Mark", the "Pinzi Mark" will be extended to various industries in Zhejiang such as manufacturing, service industry, agriculture, construction engineering, ecology and so on.

Purpose: "Define the standards, Improve the quality, Implement certifications, Set benchmarks, Build the brands, and Upgrade the industries.